Perverted and Unrealistic Standards in Advertising
Picking up any women's beauty magazine in a grocery store aisle you will see on the cover perfectly thin yet well-endowed young women with symmetrical features depicting our society's perception of beauty. Flip even further in the same magazine and children within advertisements will appear endorsing products through sexual behavior. These images create a standard in society in which women are non-verbally forced to adhere and consumers are desensitized to objectifying children in order to sell a product. Many fail to realize that the lives we lead are being influenced daily by advertisements, subliminal messages and sexual innuendoes in nearly everything we encounter. Take a second and analyze the media in which we live and concentrate on how the media shapes our perceptions of beauty and sexuality. The unspoken force provided by the media is expressed through advertising tools such as magazines and television. The images produced by such advertisements are then portrayed and reinforced in television shows and movies. Non-realistic images of women and beauty are roused by implying sexuality and then plastering these images in every advertisement, movie and television show teaching women's bodies can be objectified and children's innocence can be tainted if it is merely an ad. The reasoning behind this is the commonly known and accepted fact amongst advertisers that sex sells. However the media encourages a warped perception of sexuality through advertisements by portraying children in a twisted sexual manner. A controversial
designer emerged with contentious advertisements with children and preteens in the early 90's. Calvin Klein, who emanated in the fashion world in 1968, has continued to endorse his products through provocative advertising. His ads have been subjected to criticism considering homosexuality, anorexia and racial discrimination are...