Levi's, Red Tab, Silver Tab, and Original Spin call it what you want, but the name brings comfort, quality and durability. These are all styles from Levi's Strauss and Company. Levi Strauss, a Bavarian immigrant, founded the company in 1853. Levi's patented the process of putting rivets on its pants. These rivets were used for strength. Everyone recognizes Levi's and this is what brings to our attention an opportunity. Levi's offers jeans for all ages. In those ages, women appear to have the hardest time finding jeans that fit the way they want. With Levis offering Original Spin, the women's market is taken are of. There are many companies and brands produce jeans, but only Levi's offers the best quality and comfort for an affordable prices. Gap, Express, Nautica, Old Navy, and Guess are just some of the brands that compete with Levi's. At Levis', we feel that creating jeans that meet a women's needs are one of our priorities. A woman's body changes over the years, as women grow from teens to older adults; there bodies go through many changes. Levi's is currently offering a new type of jean that is made to order by the consumer. The jeans are called "Original Spin." The original spin is all about the consumer creating a pair of jeans that fits exactly the way they want. The original spin comes in a number of styles. The models that women can choose from are: Original button fly, Nouveau Straight, Slim Fit, Nouveau Boot, Super low, Too Super low and relaxed. The sizing ranges from 23"-46" in the waist and the inseam from 24"-42". The fabric comes in authentic stonewash, rinsed, Light indigo, Indigo, and used 71. The fly comes in button or zipper.
             The first part of the integrated marketing communication plan begins with what to sell. We have chosen Levi's Original Spin Denim Jeans as our product for this plan. Consider...