Development in media technology has evolved dramatically since the beginning and dictates the society we live in. From print media to film and radio and television broadcasting to electronic media, it has brought many societies closer than ever before. It is evident that media technology has the ability to influence both society and culture.
             In the 19th century, print media such as books, the press and magazines was the beginning to modern media. It was from there print media and its contents can be mass produced and advertised and this not was only accessible to an elite group of readers, but to millions of people (Biagi, S: 1990: 225). Commercialization of the newspaper press, it became more light hearted and entertaining, emphasized human interest, became more sensational in reporting world and current events and magazines gave readers information they could not find anywhere else and are published to disseminate information for the public character or devoted to literature, science, arts or some specific industry (Biagi, S: 1990: 10).
             Radio broadcasts is the transmission of audio communication through music and speech where the general public can understand. It was used for a variety of uses such as listening to important broadcasts and stories and music. In the 1940s, television began to make its mark which left cinemas with a smaller, much younger audience (Biagi, S: 1990: 119). It also took a large part of the film-viewing audience, especially the general family audience (Lowland, L: 1994).
             Film was mostly used as a propaganda tool because it had great reach and was used for national and societal purposes. It was also used to gain social control. And when film was popular, it was also viewed as an art form as it added an advantage to realism of stories. But after World War I, the European film industries began to decline. In turn, audiences began to turn to the American film industries and became responsible for modern s
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