Every male sport has a different level of masculinity about it. Michael A. Messner proposes an idea that there are ten themes of masculinity portrayed by sports broadcasts in his article, Center of Attention: The Gender of Sports Media. However those themes are for the most part not as evident in some sports. Not all of Messner's themes are represented in every sportscast, but a few do happen to stand out. The difference of broadcasts between a professional football game and professional golf tournament present very different characteristics possibly because football is considered a more manly sport.
             The first example of differentiation is in the general type of commercials they play during breaks and applies to Messner 's "Sport is a man 's world" {Rereading America page 478} theme. During a football game, the best chance a woman has of being in a commercial is usually only if she's scantily clad and dancing for beer. She also might be seen on the sidelines in a cheerleading uniform batting her eyes at a stud receiver wearing the newest style of Nike cleats. In other words, she is never depicted as a mother in a family environment. Golf, on the other hand, is more likely to show a mom picking her kids up from soccer in a minivan, or an elegant lady modeling the latest golf apparel. A typical Miller Lite commercial during the Super Bowl will show a bunch of fat guys yelling at the TV, and each other, while watching a close football game. A typical Miller Lite commercial during the PGA Masters will illustrate a group of guys enjoying a bottled beer while playing a round on the golf course. Football commercials will also center around heavy-duty work trucks and SUVs capable of climbing mountains or hauling
             cruiser boats. Luxury is more the theme when it comes to golf commercials, advertising Lexus, Mercedes, and Cadillac sedans with the sleekest body
             ...