Effective communication is essential in any business role, including
             being able to use different communication methods. As a sales person,
             communication is even more important, because of the interaction the role
             requires and because the intent of many communications will be to persuade.
             The following paper will outline the common methods of communication that
             a sales person would utilize, while explaining how they can each be used
             effectively. This will focus especially on persuasive communication, since
             persuasion is the major goal of the sales person. The modes of
             communication that will be covered include: face to face presentations,
             speeches, email, phone, fax, and letters.
             Face to face presentations are common in sales and generally involve
             speaking to a small group of individuals, generally anywhere from three
             people up to around twenty. These are different than a speech because they
             are directed specifically to these people and because they are less formal.
             An example of a face to face presentation might include showing the
             products for sale to a group of people from a company that is a potential
             One of the most important considerations with face to face
             presentations is to adapt the presentation to the audience. For example,
             if the people from the company are senior managers, the presentation would
             be different than if the products were being presented to lower level
             workers. The senior managers would be better targeted with information on
             how the product will help the company, especially in terms of financial
             considerations. The lower level workers would most likely be unimpressed
             with this kind of information and prefer to know how they would use the
             product. This illustrates the main principle, which is that the
             information being used to persuade must appeal to the particular audience.
             If this principle is followed, the sales person can persuade...