Creative problem solving can be one of the best tools an organization
uses to keep current in the marketplace, and keep its staff on its toes.
Creative problem solving which involves everyone concerned with the problem
can encourage many types of creative thinking, such as brainstorming, group
solutions, and other techniques that might not have been considered
One key to creative problem solving is thinking "outside the box,"
which means thinking outside the confines of what is "normal" or accepted.
Experts on problem solving almost universally agree that thinking in
innovative ways without the usual structure is how most creative problem
solving is truly accomplished. "Vertical" and "horizontal" thinking are
two other modes of this thinking outside the box that can lead to more and
better ideas for creative problem solving. One expert says, "Most of us
tend to rely on safety and security of tried-and-true solutions -- the so-
called conventional wisdom so typified by the expression, 'That's the way
it's always been done...' It takes courage to step out in a fresh, new
Continuous innovation can keep an organization on top of the
competition, but it takes quite a bit of effort to maintain creativity all
the time. There are several stages to creative problem solving, and
problem solving in general, as we have seen. Creative thinking relies on
several tactics, some of which have turned up before in implementation and
solution. Some critical tactics are: suspend judgment of others, self-
assessment, develop a positive attitude, use checklists, and be self-
confident. All of these tactics help the group be more open to ideas, and
give the group members more assurance their ideas will not be ignored or
ridiculed (O'Keefe, 2000). Always be positive and constructive when
thinking creatively, and ideas that are more viable will be the result.
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