Amid the economic woes that face our society there is a bright spot;
the home improvement industry The home improvement industry is among the
most successful industry's in the nation. There are several major
retailers that provide consumers with everything from chainsaws to kitchen
appliances. These stores have benefited greatly form the stability of the
housing market and home owners' desires to make improvements to their
homes. The purpose of this discussion is to provide an in depth
exploration of the home improvement industry. We will discuss industry
characteristics and the types of products and services firms in the
industry offer. We will also discuss the number of firms including
concentration ratio and Herfindahl Hirschman Index.
A major characteristic of this industry is the rapid growth that it
has realized in the past ten years. The home improvement industry has
quickly become a multi-billion dollar industry. This industry is
characterized by warehouse stores that sell home building and home
improvement products. The stores tend to be extremely big and divided into
various sections including; gardening, kitchen and household appliances,
paint, and home building materials. According to Multex Investor,
Customers include contractors, building maintenance professionals,
The home improvement industry is infamous for the nature and the
volume of the products and services that it offers. It is estimated that
the average home improvement store sells between 40,000 and 50,000
different products. (Home Depot Full Description) The products that are
offered include items for the lawn and garden, home improvement, kitchen,
bathroom, and home building. The lawn and garden products that are sold by
firms in the industry include; lawn mowers, trimmers, blowers, chainsaws,
hedge trimmers, lawn furnishings, ho
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