Critical thinking involves the process of decoding the ancillary
factors which affect our decision making process, and getting down to the
significant factors, and identifying the desired outcome which are at the
core of any decision. For a consumer to decide what kind of car he would
like to purchase is a decision affected by many factors. The cost of the
vehicle, financing terms, and the auto's historical reliability are all
important factors. However, the person's needs also affect the buying
decision. Does he work in an executive position, or need to carry tools to
a construction sight every day' Does he have a family, and needs a vehicle
to carry his kids to and from soccer games, movies, school events and
church on the weekends, or will a sporty 2 seat sports car better suit his
bachelor lifestyle' Finally, the options which car manufacturers make
available can all factor into the buying decision. Details that cover the
color of the interior and exterior down to whether or not the tires are a
certain brand or have raised white letters can be important to the
consumer, an ultimately affect his decision making process.
In business, the process of critical thinking is the process of wading
through all the details the cloud an issue (the color of the car, and what
color I personally like) and asking the questions that are anchored to the
central need for the organization, and the decision maker's ultimate
expectations. If an organization is in need of expanding the facilities in
order to expand their manufacturing and warehousing space to better serve a
growing client base, those three factors must be given higher weight in the
decision making process than the color of the executive wash room.
Ultimately, organizing these factors through a method that help the
decision maker evaluate the weightier needs and disregard those factors
which are only emotionally ...