BORN TO BE GOOD

             Avon Products Inc. is a woman's company, so it makes sense that women
             should head it. As the reading notes, "Approximately 40 percent of its
             global managers are women, and more than 20 percents of its professionals
             and managers are people of color" (author, year, date here). The company
             has an extremely lengthy history of selling cosmetics and household
             products to women, first door-to-door, and later online on the Internet.
             It seems almost ludicrous that a company as devoted to women and women's
             needs would not have a woman CEO, but Avon did not, and even after
             financial complications and losses plagued the company, they made a man,
             Charles Perrin, the CEO of the company to get it out of trouble. The
             problem was, Perrin had experience leading a company, he had been the CEO
             of Duracell International, but that company was anything but female
             oriented, and Perrin certainly had his work cut out for him. After only
             two years, Perrin stepped down, and Andrea Jung, the former president of
             global marketing and new business for the company.
             The issue in Avon's recovery is if Jung can "turn the company
             around," but ultimately, there is much more to it than that. The
             underlying issue is the "glass ceiling" which keeps most women managers at
             a level below that of the highest managerial jobs in major (and minor)
             corporations around the world. Women rise to a certain level in many
             corporations, and cannot break through that glass ceiling to the very top.
             Women tend to have different managerial styles than men, and some see them
             as more nurturing and less cutthroat, and so they may not be as strong
             leaders as men. While these are generalizations, they tend to follow how
             women are raised in our culture. Women tend to be raised to behave, to "be
             good," and to go along with what others want to please others, rather than
             themselves. Women who strike out on their own, and develop s...

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