Statistical concepts have literally thousands of applications. These
include both the hard' sciences and social sciences but also fields such
as political science. Statistics are so key to the nature of certain
fields that most of them could not exist without concepts such as the
The mean, median and mode are often used in political campaigns.
These campaigns are designed to appeal to targeted demographics, which form
the basis for blocks of voters. Presidential speeches are designed to
specifically appeal to a hypothesized median' voter. Swing votes often
represent a mode or block' of voters who can be expected to vote in a
similar fashion. Where the political support of one's party members can be
predicted with safety, the fate of elections always swings with popular
opinion. If the opinion of the hypothetical median' citizen were not
courted to, one of the two parties would eventually become marginalized. A
concept like the Axis of Evil' or Lock Box' seems adolescent to
university professors and political analysts, but speechwriters didn't have
these people in mind when they created the concept; by definition, the mean
IQ is 100. Political pundits see their voters in groups like Soccer
Moms;' concerned mothers who vote in the interest of their families. On
any given opinion, these groups constitute modes reflecting a certain
Political campaigns use extensive population sampling in order to
gather data. These often revolve around the outcome of polls conducted by
the Gallup company. After a speech is made, questions will be designed to
neutrally assess the opinion of those who listened to the speech. Gallup
approaches a group with a large enough sample size to diminish the margin
of error. They'll ask questions such as "what do you think of candidate
Shwartzenegger's comments regarding the terminally ill" so as to assess
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