Rapid change is always a challenge for a technology company; it is the
nature of the industry. One of the most significant changes that have
occurred in the technology industry is the decreased interests in personal
computers. Much of the lost interest in personal computers is due to the
fact that most new PCs do not offer any new options that people aren't
willing to live without. The rapid change in the decline of computer sales
has caused the demise of many companies that manufacture PCs. Rapid
change also occurs when poor economic conditions are present because
consumer spending is low and people are not purchasing products that are
As corporations become more globalized they begin to face additional
challenges. Globalization is defined as
"the unfolding resolution of the contradiction between ever expanding
capital and its national political and social formations...
Globalization also represents the shift of the main venue of capital
accumulation from the national to the supranational or global level.
This is evidenced in the large number of TNCs that dominate world
production and distribution, the pervasive transborder operations of
these corporations, the preponderance of foreign direct investment
FDI) over other forms of investment, and in the extensive numbers of
transnational corporate mergers and takeovers, joint-ventures, share
agreements, cartels and oligopolies. This shift, 'the end of
(political) geography', has required the establishment of
administrative bodies at the global level and a transformation or
harmonization of national relations of production that have become
barriers to the global accumulation of capital. (McBride)
The main problem that Sea Spring will face because of globalization is
...