In any organization, especially in today's increasingly competitive
world, employees are usually under pressure to complete assigned tasks,
meet set objectives and manage the myriad number of small and big crises
that are common in any workplace environment. To that extent, very rarely,
do employees welcome any change to a pattern or system of things that they
have grown accustomed to and are comfortable with. Add to that, the fact
that human nature, by itself, is resistant to change and you have a very
good rationale as to why organizations must plan carefully to introduce any
potential change, no matter how imperative or beneficial. The preceding
facts also imply that Acme Enterprises springing a surprise on its
employees and asking for literally an overnight switch to Cranberry
Computer systems is inadvisable and will affect employee morale as well as
possibly negatively impact business processes and productivity. Instead,
what Acme Enterprises needs to do is to carefully design, introduce and
manage the proposed switch over to Cranberry Computer Systems, if it is to
successfully meet its objective of using the same as a vital aid to the
Effective organizational change management is no different to the way
business, marketing or customer management plans are developed, involving
as they do much the same principles of: identifying and understanding need
gaps or opportunities; developing products, services, systems or processes
that fulfill the need or tap the opportunity; communicating the benefits of
the changed product, service or system; seeking feedback from the users;
and instituting a planned process of implementation that takes into account
feedback and inputs from all players involved so as to deliver
satisfaction. Similarly, much as a business plan involves investing in
technological upgrades of plant, machinery and office support systems,
which require changes...