Given that the demand for Piedmont Pagers has grown so rapidly in the
past few years, and also given the explosion in the need and demand for
faster and more efficient forms of communication, the next logical step for
the Piedmont Company seems to expand its reach into the international
market through a direct investment initiative to establish assembly and
company operations in a key developmental market. Although numerous
countries have been considered, including Brazil, China, Dominican
Republic, Malaysia, Malawi, Mexico, Philippines, United Kingdom, India is
India offers many unique advantages. It boasts a highly educated
workforce, particularly on a technical level. However, this labor force is
also relatively inexpensive and located in concentrated areas. India has
strong ties with the European world, because of its previous colonial
status with England. Its native language is English, although many
languages are spoken throughout this diverse land. It also has a large,
ever-expanding population that offers an ideal market opportunity for
Piedmont, and will also establish Piedmont's presence within another region
of the globe, which expansion into a European nation would not.
According to the Internet web site indiaserver.com's article on "Doing
Business in India: India's economic policies "are designed to attract
significant capital inflows into India on a sustained basics and to
encourage technology calibration agreements between Indian and foreign
firms." Specifically, policy initiatives by the government "over the last
few years have resulted in significant inflows of foreign investment in all
areas of the economy, "except those reserved for the public sector."
This phrase, by and large, speaks highly of India's attractiveness for
investment. However, the last phrase regarding the public sector does
contain a caveat for the prospective manager. ...