I am currently a part-time employee with a bank that relies heavily on
Information Technology to communicate with its customers, business
associates, channel partners and all its employees across its network. The
communication channels used comprises of Video Conferencing Equipment, the
Internet, and the Corporate Intranet, accessed via Personal Computers, Lap
Tops, Palms and Automated Teller Machines. Implicit in the preceding list
is the fact that different types of Information Technology Solutions are
deployed depending on the communication task and the needs of the users.
It would, therefore, be appropriate to discuss the improvements in
communication brought about through the use of Information Technology by
To start with, Information Technology has hugely facilitated the
speed, accuracy and the amount of information that the bank disseminates to
its customers. For example, all bank customers can access information on
available products and services as well as their account status through
their personal Internet enabled devices or any of the bank's Automated
Teller Machines. While, no doubt, Information Technology has greatly
improved customer ease-of-access to information, there is still ample scope
to harness the power of Information Technology to increase customer
convenience and user friendliness. For instance, the bank Web site that
acts as the primary source of information could be re-designed to
incorporate a greater degree of interactivity through software that guides
customers through the information and services available, making the site
more customer relevant and as easy to use as everyday email. Currently the
bank Web site lacks such features and presumes that all its customers will
be computer literate enough and interested enough to surf through the site
and figure things out for themselves.
As far as communication to business associates and ch...