In the small geographic area of Greece, and the Greek Isles, Lotus Car
Rental is an established company headquartered in Athens, Greece. The
company has numerous offices throughout out the islands, and is positioned
to serve the tourists which come to view the historic cradle of western
civilization. The company has earned an excellent reputation in the Greek
tourism industry, serving the population for over 30 years of experience.
LOTUS provides a wide selection of rental vehicles for hire in Greece from
1000cc to 2000 cc. (lotuscarcompany.gr, online) their vehicles include
luxury cars, 9 seat mini-buses and convertibles. The company lives by a
commitment to provide a rental service in Greece of the highest standards,
which has resulted in gaining a large number of repeat customers who have
become accustomed to our total reliability. The successful introduction of
hybrid and other alternate fuel vehicles in the marketplace presents a
unique opportunity for the company. Because of the limited travel area
which the typical tourist travels while in Greece, and the extended
cruising range of hybrid gas-electric vehicles, such as the Toyota Prius or
Honda Insight, which attain approximately 50 miles to the gallon of gas,
Hybrid vehicles could be a profitable addition to the Lotus car inventory.
According to Bak (2000) the high gasoline prices and higher petrol
taxes fuel in Europe are creating a consumer backlash against the oil
companies. Consumers are looking for ways to spend less on their gasoline
purchases. As a result, the timing for gas - electric hybrid vehicles
couldn't be better. These vehicles are a solution for the long lines at
the gasoline pumps. The vehicles are also a focus for additional consumer
attention due to rising petrol prices.
The Insight supplements its 1-liter, 3-cylinder engine with an
electric-motor assist during peak power demand to lowe...