Article Review: Ten Ways to Shake the Corporate World
This article deals with corporate America and how companies that are
concerned about innovation and changes in the world of technology can keep
abreast of new and different ideas so that they do not end up going out of
business when things change. The author discusses the Xerox Corp. that he
worked for and how it has managed to remain an important factor in change
throughout many years. He feels that much of the problem that plagues many
businesses is that they do not know how to plan for the future properly.
They make 5, 10, or even longer year plans but they do not actually examine
how things might change in the future. They make these plans based solely
on what is happening now and the forecasts for the future but they do not
take into account how much change may occur in that period of time.
Because of this, he points out 10 specific things that businesses should do
in order to keep up with changing times.
The article makes note of the fact that these 10 things are not the
only things that all companies should be considering, but that they are
some of the most important issues that need to be dealt with. These
include having very intelligent people at all levels of the organization so
as to attract individuals of the same caliber into various functions, as
well as forgetting the specific boundaries that are normally seen in
various companies and allowing individuals who are different and somewhat
unexpected to work for companies where they actually may be needed.
Another important point the article makes is to look at the difference
between the products that the company is making right now and the function
that the company actually has in society. Most companies think too small
and focus only on the product that they are currently making instead of the
industry that they are actually working in and the innovative products tha...