K-Mart Web Site: During my visit at www.kmart.com, I found that Kmart web
             site is an elegant site that offers a complete picture of various products
             along with their specifications that Kmart sells through its web site. By
             clicking through different products shown on the web site, I found that
             that Kmart's web site provides a satisfactory on-line customer experience.
             Not only K-mart's web site enables easy interactivity along with complete
             specification of the products, but also it makes it quite easy for
             customers to check through different products and compare their prices. For
             example, Kmart has made it quite simple for customers to place their orders
             and make payment through the credit cards. I experimented with the process
             of ordering and found that the whole process of ordering the products is
             quite easy. In addition, I discovered that its site is easy to navigate
             that simplifies the whole process of getting a good over view of the
             products. As the work of Jones (2000: 178) argues that in order to be
             successful in e-commerce, the companies should carefully evaluate its
             virtual value chain for the usability, in this regard I believe that Kmart
             has been successful in creating a simple web site by providing an easy-to-
             During my visit www.walmart.com, Walmart's Web site is similar to Kmart
             in its appearance, except that Wall Mart site provides one additional
             option to customers to scan and check the prices of its entire set of
             products that it sells through the web site. In addition, I found that Wall
             mart's web site offers sufficient amount of information about its products
             on the web site. In other words, through the interface between Wall Mart's
             web, the customers can obtain plethora of information about different
             brands. Similar to K-mart, Walmart site is easy to use and makes it
             simple for customers to place the order and check out. Despite the
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