Accuracy in Media (AIM) is a non-profit organization, which was
founded in 1969 by Reed Irvine, with the objective of working towards
"fairness, balance, and accuracy in news reporting." Indeed, the
organization's objective is clearly reflected in its very name, as well as
in its mission statement, which reads, "Accuracy in Media is a non-profit,
grassroots citizens watchdog of the news media that critiques botched and
bungled news stories and sets the record straight on important issues that
have received slanted coverage." (Accuracy in Media, 2004)
Prima facie, the name Accuracy in Media indicates either an industry
initiative to self-regulate its practices or a body set up by government to
protect citizen's interests. In point of fact, however, it is a non-profit
organization that subsists on fund-raising efforts and the patronage of
private donors such as the Sarah Scaife Foundation and the Carthage
Foundation (Media Transparency). Quite obviously, if the organization has
been able to survive and even thrive since 1969 on donations and fund
raising efforts, it has succeeded in somewhat gaining the trust of the
public as well as elite foundations such as the ones mentioned earlier.
Browsing through the AIM Web site, it is evident that one method by
which the organization has been able to gain public confidence is by its
own media relations program. Reed Irvine, its Chairman Emeritus, for
instance, writes a syndicated column, and does a daily radio commentary. In
addition, Reed Irvine seems to regularly appear on prime media programs
such as Nightline, Nightwatch, Good Morning America, and The Larry King
Show. Then, of course, there is the organization's own list of
publications such as Media Monitor, AIM Columns, AIM Report, Briefings,
Special Reports, and Guest Columns; all of which appear to be geared
towards correcting biases in news reporting (Accuracy in Med...