The media, especially television, plays an extremely important role in
informing and influencing public opinion. While in many instances, the role
of the media is a necessary and important one; the fact is that in some
cases, it can end up negatively affecting public consciousness. Indeed,
this appears to be the case as far as the presence of violence in media
news and entertainment programs is concerned, as evidenced by nearly 3000
research studies, which have found a connection between television violence
The link between the presence of violence in media and the prevalence
of real-life violence in America is not surprising given that the average
American child is estimated to have witnessed more than 8,000 murders on
television even before leaving elementary school (FRONTLINE). Such
statistics are proof positive that the media can, and does, have a negative
effect on the consciousness of the American people. Naturally, this is an
issue of major concern for the American nation and its people since there
are new psychological theories that say, "â€children who watch a lot of
television may develop a view of the world based on the television they
watch rather than on their own experience." (FRONTLINE).
The specter raised by such theories is particularly disturbing post
the several incidences of school shootings such as Jonesboro, Arkansas in
March 1998; Edinboro, Pennsylvania in April 1998; Fayetteville, Tennessee
and Springfield, Oregon in May 1998; and the Columbine shootings in April
1999 (Witham, 2002). Indeed, such incidences have served to further fuel an
already existing debate on the negative effect of the media on the
consciousness of the American public, especially children.
Of course, the media alone cannot be held responsible for the spread
of violence or the propensity to resolve all conflicts through violence.
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