This study was conducted through an in person visit to a movie
             theater on three different occasions. The researcher went to the
             theater during an afternoon matinee, a weeknight showing and a
             weekend evening showing. This method of study was chosen to present
             a fair and pure ability to analyze the cultural aspects of using a
             movie theater space. Each visit consisted of two movie sessions. The
             purpose of the dual sessions was to provide the opportunity to
             examine both the movie watchers and the lobby visitors during the
             movie time. The researcher went to the movie the first time and then
             sat in the lobby during the second showing for the purpose of
             examining the cultural habits and actions of the movie goers in both
             The ideology and commodity factors were also examined and explored
             during this research study. Further exploration was conducted on the
             elements that help structure the movie goers' experience in the
             The researcher noticed several ritual type behaviors during this
             study. The entire movie theater experience up to the movie actually
             being watched is an extremely social event in which strangers and
             friends alike chat and laugh and enjoy the time they have together.
             Once the movie starts the social aspect stops and the cultural
             desire is to be lost in a story other than one's own.
             The social culture of the movie theater space is interesting because
             of its dual purpose. The ticket purchasing and the snacking as well
             as the time spent leaving the theater are all used for connecting
             with fellow humans, while the actual watching of the movie is a
             withdrawal from society and the entering of another world on the
             The first thing was the ticket purchasing. The researcher noted that
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