This report attempts to present the e-marketing plan' for Prehistoric
Computers. Selling, advertising and marketing are the way to go on the
Internet. The plan will compare and contrast some of the perceived benefits
and limitations of online and offline market research as it pertains to
Prehistoric Computers and their marketing opportunities. As the new
director of e-marketing, this report summarizes a high level marketing plan
complete with e-marketing scenarios woven in. The e-marketing strategies
being discussed throughout the report have an objective of being fulfilled
over a one year period to advance the company's products.
Prehistoric Computers is a leading distributor of outdated computer
technology and pre-Pentium motherboards and also new, yet outmoded,
maintenance and repair processes. In an attempt to increase market share,
Prehistoric Computers promoted me into the position of director of e-
marketing. I have the required special knowledge, skills and ability tied
together with a strong marketing background. I feel I will be successful in
implementing these new initiatives. The key will be to create and maintain
programs that focus on electronic and Internet technologies. The position
of director of e-marketing will help me promote Prehistoric Computers and
its services to our customers, as well as to improve employee
communications. My new responsibilities include:
• Utilize emerging technologies to support the organization's e-
• Develop and manage the corporate web site: entails responsibility for
fresh, up-to-date and valid site content that focuses on customers and
• Utilize web site to strengthen existing marketing programs
• Develop and manage Company Intranet: entails responsibility for fresh,
up-to-date and valid content that focuses on employees
• Training company emp...