One of the most useful aspects of the Internet is its accessibility
             to the development of new business ideas regarding the gathering and
             disseminating of information. One Internet marketing aspect that cannot be
             deployed by a brick and mortar firm, for example, is the use of Internet
             search engines, such as Google (which has recently gone public' to
             investors) as a business. In other words, actual portholes to information
             on the World Wide Web can become businesses and advertising sites
             themselves. Other aspects of using the Internet for as a way of marketing
             actual information systems can be found at the Electronic Library, where
             users can pay a fee to access protected documents in a number of online
             journals. Access to information very quickly becomes a commodity to be
             bought and sold, in other words, on the Internet, in a way that it seldom
             One of the most valuable sources of information as commodities
             provided by the Internet are the sources of data that can be accessed
             regarding consumers and why they buy or do not buy products. Individual
             marketers can send out surveys on the Internet in massive numbers, and
             through the use of online coupons, for example, give immediate
             reinforcement for the Website user's time in filling out such surveys, as
             well as encourage them to purvey the Website's products yet again.
             As with real-life marketing research and information gathering, there
             are exploratory, descriptive, and causal research designs that can generate
             such information regarding Internet consumers to create more effective
             marketing devices. Exploratory research can take the form of on-line
             questionnaires, directed, for instance, to those who use a particular
             Website, asking them about the quality of the site, whether the products
             accessed were desirable to them, and if the instructions regarding the
             product, if complicated to use such as computer products...