Psychographics, also referred to as lifestyle analysis, has been
             heartily embraced by marketing practitioners to promote a diverse group of
             products. Marketer's conduct psychographic research to capture insights and
             create profiles of the consumers they wish to target. However, the
             psychographic inventory for offline research to profile segmentation
             differs slightly from how the process works for online markets. Albeit,
             psychographic research focuses on the measurement of activities (how the
             consumer or family spends time, e.g., working, vacationing, hiking);
             interests (the consumer's family's preferences and priorities (e.g. home,
             fashion, food); and opinions (how the consumer feels about a wide variety
             of events and political issues, social issues, the state of education, the
             In their most common form, psychographic studies use a battery of
             statements designed to identify relevant aspects of a consumer's
             personality, buying motives, interests, attitudes, beliefs, and values. To
             facilitate the segmentation strategy on the Internet, one needs to combine
             several variables rather than rely on a range of single segmentation bases.
             Multiple segmentation audience-profiles will allow online marketers to
             recognize particular target-market lifestyles or segments that they want to
             Diversity in the global market place makes market segmentation an
             attractive, viable, and potentially highly profitable strategy. Online
             consumers are composed of many different peoples, with different
             backgrounds and countries of origin, different interests, and different
             needs and wants. In addition to identifying online consumers and
             partitioning them into sizable segments is to define what a customer wants
             and how best one can meet their demands rather than putting a product o...