The media provide links between people on many levels and in many
             facets of life. This is evident by the ubiquitous presence and use of the
             Television, Radio, and the Internet in modern day society, all over the
             world. In fact, to a large extent, human society today is organized around
             the mass media since it is the media that disseminates the information,
             news, views, and entertainment that is seen as essential to staying in
             touch with the events and trends in the world: "We are connected by the
             media as members of a global information cooperative. Information and
             culture are the raw materials of our civilization; the media are the web
             that holds civilization together." (Lowe, 1995, p. 12) Thus, it is pretty
             much irrefutable that the media can, and does, play an influential role in
             influencing and molding societal and cultural values. As such, it is
             important that the media fulfill its social responsibility by giving due
             precedence to issues and events that are important even though these may
             The issue of the media lending precedence to important, but
             uninteresting, issues and events arises primarily because the media has a
             marked tendency to devote prime time or space to content that it deems will
             appeal to the mass public. This prioritization is understandable because
             the media is a commercial industry, much like any other. Therefore, the
             media's primary aim is to produce content that will be popular with the
             masses and lead to increased viewership or circulation, as the case might
             be. Unfortunately, this means the relegation of important, but perhaps
             bland, issues and events to the sidelines. The media justifies this "by
             asserting that the ideas, beliefs, and valuesâ€are shared by the wider
             community. They believe the screening and filtering process applies equally
             to the consciousness of their audience and that they are simply reflecting
             ...