1) To offer some features of the website, the manager must choose between
hiring a set of dedicated professionals (e.g., system administrator,
maintenance programmer, copywriter/editor, designer, and webmaster) and
outsourcing these functions. If the manager makes the human resource
investment to hire the group of professionals, they need to be fully
utilized to help generate profits. How would you make this decision, and
how would it affect the selection of the package of features you offer on
The Website writers are as much of human beings as all others and are
similarly susceptible to human foibles as others. One of the stories among
them is that when a site is submitted to the major search engines, it
automatically increases traffic to the site, and that will increase sales
from the site and thus profits. On the other side, some experts do not
believe this to be true, and this can be checked by querying the search
engine on the sites products or services, the site may not even in the top
10 or 20 matches. Competition may however appear there and get more
queries. It is also well known that there has to be a good standing in a
major search engine to generate traffic and the effect is higher than any
major expensive advertising campaign. Most ordinary users of the Web begin
their search at one of the major search engines, and the position in the
search engines determine to a large extent how many people end up at the
There are other forms of advertising for sites, but that is an
expensive exercise, and it is cheaper in many instances to improve the
ranking under a few important keywords to get the same or better results.
The other solution is thought to be in the Yellow Pages, but most of the
time it doesn't even get the organization a telephone call. In the Inter...