The article provides an overview of the consumer behavior patterns
             within the mobile cell phone market taken from a consumer survey conducted
             in August of 2003. The results of this survey show that more than 73% of
             homes use a mobile phone and at least 85% of households at minimum have a
             mobile phone (Oftel, 2003). In addition the report revealed that 6% of
             homes were using a mobile phone as their only source of telephone (Oftel,
             With regard to the economy, the article reveals that the market for
             cell phones and mobile customers is currently stable, and has remained so
             within the market examined for the last 9 months. However in general the
             trend indicates that the supply for mobile phone on average has increased
             almost 50% in the last 5 years. The study also reveals an interest from
             consumers expressed for service that will block calls from withheld' or
             restricted numbers, suggesting that developments in this area will lead to
             increased demand in times. At this time there was no indication that there
             was an adequate supply to meet this demand in the market population
             Initially an increase in mobile phone penetration was emphasized
             between Nov. 02 and May of '03 (Otel, 2003). Growth of mobile phones has
             increased from 33% in January of 1999 to 85% in 03, suggesting that overall
             consumer demand is rising. The supply within the UK market has as of August
             of 2003 when the study was conducted successfully met the needs of the
             increased demand the consumers have placed on the market.
             Consumers have many different mobile options to choose from. A
             majority of households own a minimum of one phone, but usually households
             have more than one, suggesting that the price of mobile telephone products
             is by and large considered reasonable for most consumers.
             Despite the increased demand for mobile phones within the UK from the
             time frame examined (1999-2004), the ...