The Aflac duck is one of the most instantly recognizable characters on television today. The duck's familiar 'quack' and squawking voice-over by popular comedian Gilbert Godfrey immediately conjures up the name of the supplemental health insurance company that provides worker's compensation to injured individuals. But does clever advertising and brand awareness mean that the advertisement convinces the viewer of the need to buy Aflac insurance? Although most viewers might be familiar with the name 'Aflac' does that mean that they truly know what 'Aflac' sells as a company?
             The strengths of the advertisement are its catchiness and the cleverness of the advertisement's design rather than its theme. The underlying theme of the advertisement should be the necessity of worker's compensation as a part of one's health insurance package. However, the ostentatious nature of the duck makes the surface theme of the commercial the fact that the Aflac duck gets himself in silly situations and little else.
             It is true that the advertisement does verbalize the purpose of the product: "If you're hurt and can't work," it is nice to have Aflac. The words of the advertisement stress that it is nice not to have to worry about paying the bills if you're injured, so you can focus on getting your health back. The advertisement targets working individuals who have families and numerous financial obligations that would make temporary unemployment financially catastrophic.
             However, what does a quacking duck have to do with the concerns of the target audience? The quacking duck is supposed to be a reminder of the name of the insurance company, and presumably the need for the duck to act as a quacking reminder of the company name underlines the fact that many persons do not have this type of coverage and should look into the possib
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