The articles discuss information about planned giving as well as strategies and techniques on how to successfully find the right prospects who can be good charitable donors. The articles also discuss several informative reasons why nonprofit organizations sometimes fail when securing planned gifts. According to Lawrence Henze, some of these reasons are as follow.
             Soliciting prospects for major gifts instead of planned gifts
             Further, Lawrence Henze defines what is planned giving and what are the things that nonprofit organizations must focus on when soliciting for planned gifts. His article also mentioned possible indications of people who can be great planned gift donor. Henze informatively suggests that not all major gift donors are good prospects for planned giving. Somehow, this is true. One reason to this is that most major gift donors happen to donate big gifts because of some particular reason at the time that they donated the gift. Such reasons can be because of a job promotion, or a great business deal has been closed, or because of some good achievements or events that happened within the family of the donor. These reasons are therefore not bound to take place occasionally or consistently, which therefore doesn't make the donor as a good prospect for planned gift giving.
             Moreover, Henze suggests that researching about the potential donors can help nonprofit organizations determine how to ask for solicitation as well as when it is best to ask the donors. Planning the strategies can provide charity institutions with greater percentage of success in terms of the donors' response to solicitations. Henze indicates that
             The right planned giving strategies can provide a future income stream for our organization. A successful program depends on solid research, savvy marketing, and an understanding of the typical planned gift donor. Once your strategies are in place, you'll be poised to a capture a sh...