First of all, we need to define external governance and discuss the different means by which it can impact the organization and its presence on London's entertainment market. As such, external governance defines a set of "external forces such as consumer groups, clients, and government regulations"1 that influence the way the organization is operated and controlled.
             As we are referring to a club/bar, first of all we need to take into consideration the governmental regulations. These would range anywhere from the liquor and drink regime to the sanitary and hygiene norms that need to be respected and to the deals and contractual agreements made with both the permanent employees and artists or singers that come in for special events. In this sense, the organization will need to adapt its internal regulations to meet the exact legal requirements of the United Kingdom which may, in some cases, differ from the US ones. As an example, the legal age for drinking in Europe is 18 rather than 21 in the states. We can also mention a different fiscal regime in the UK as compared to the US, fiscal regime to which the Picidilly Circus in London location will need to take into consideration.
             In terms of consumer groups and clients, it is important to determine the exact customer profile that the organization, through its product and services, is targeting. As in the company's mission statement, the organization has constantly aimed at "providing our guests with the finest staff and service available"2. As such, we can identify the targeted clientele as a group of sophisticated individuals, within the high income range, a very active social life and a predisposition towards going out and having a good time. On the other hand, despite defining an overall framework of characteristics for the individual likely to visit a Blue Martini location, we need to point out that the London customer may differ in prefere...