To those individuals who are avid-viewers of a particular television program such Big Brother, failure to watch their favorite contestant perform on a crucial "elimination night" could be frustrating. A latest technology, however, promises to "preserve" those missed videos and allows viewers to watch them at anytime convenient to them. What's more interesting, this technology allows users to upload or even share those video clips with their friends. This technology is popularly known as Youtube.
             YouTube.com has been the leader in Internet video search. This video entertainment site has been in operation for only a year but it has already become the most favorite video-sharing site, dislodging News Corp.'s MySpace, Yahoo, Microsoft's MSN, Google and AOL.
             Youtube serves as a quick entertainment break especially for viewers who have broadband connections at work or home. Youtube, whose original creators were students, however, is mostly popular among teens.
             It is said that more 100 million videos-usually short, homemade, comic videos created by users--are being seen on Youtubue every day. The record high was reported in June when an estimated 2.5 billion videos were watched on this site.
             Next to video lovers, online video advertisers, for sure, are the ones who are excited about the popularity of Youtube and other online video sites nowadays. With Youtube, the potential for online video advertising has become bigger. It was reported that online advertisements were the fastest-growing part of the $521-billion advertising market last year.
             Since a single click to see a video on Youtube can easily be counted, it also has become easier for companies to exactly track how many people are interested in their product. This, plus the fact that content providers and marketers could get instant recognition around the globe when they advertise their products online, is what attracts advertisers
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