As the vice-president in charge of physical distribution at a Wal-Mart store, I would employ technology and logistics management to assure that products are available, delivered in a timely manner and with the right level of customer service. To accomplish this, I would utilize Just in Time delivery, RFID technology, and by maintaining the customer-focused corporate culture that Sam Walton incorporated into his company from the very beginning ("Lessons in Customer Service from Wal-Mart").
By employing advanced technology that can digitize the supply chain and logistics processes, I would be able to achieve maximum control of the supply chain, allowing me to use virtual warehousing, cross-docking transport strategies, and Just in Time delivery to speed products to the stores when needed but not require me to keep unneeded stock on store shelves or in warehouses. RFID technology would improve self-checkout, security, and stock management, all of which improve customer satisfaction and reduce costs. Because RFID does not require line of sight, customers using self-checkout do not need to be terribly accurate or limit themselves to scanning only one item at a time; furthermore, RFID alerts store security if an item has been taken through the security gate (Rooney). RFID helps with stock management, too, because it gets items back on the shelves faster, helps the store associates find products for customers more quickly, and cuts down on handling costs (Rooney).
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