Political candidates are increasingly utilizing alternative methods for the dispersal of their political messages and platforms. These alternative methods incorporate advanced technologies that allow the public to obtain information through diverse media. Examples include are video-streamed press conferences available online and podcasts. I think that these new methods are highly effective and allow the public to obtain important information with greater accessibility and flexibility. People are generally spending more and more time on computers, whether it be for work or in their leisure time, and it is often more convenient for people to obtain information online than through traditional media, such as radio and television. In order to obtain information through these traditional media, it is necessary to be near a radio or television at a prescribed time, which may not be convenient for all people. The advantage offered by online availability and podcasts is that the public are able to access the information they seek on demand at times that are convenient to them.
             There are several reasons why candidates may choose to use these new, alternative means of broadcasting information. First, these new methods provide an opportunity to reach a broader audience. This is due to the availability of the information not only when it is initially presented, but also afterward at anytime that is convenient to individuals. Second, I assume that podcasts and video-streamed online messages are cost efficient due to the limited resources required to produce such broadcasts. And third, using these methods demonstrates that the candidates are current in their views through their use of new technologies. These new methods are highly effective in reaching the public through increased accessibility. They may especially prove effective among young people, who are generally watching less TV but spending more time on computers.
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