The ABN AMRO has shrived for the sustainable success since its inception, and has been successful in development of corporate and business relationship with its valued customer. The banking institute has tried to evolve a healthy relationship with its partners which is based on mutual trust and understanding, the banking institute understand the responsibility on their part, and has tried to accomplish objectives and aims through recognition of its role and responsibility 'as a financial intermediary brings with it a duty of responsible conduct and engagement'. The banking institute has introduced certain amendments and reforms in its policies, and has tried to broaden the scope of its services. Before the beginning of the century, the banking institute focused heavily on wealthy class that was because during that era the economic wealth was extremely concentrated, therefore the wealthy class was supported and encouraged to involve in different financial schemes, aimed at creation of wealthy opportunities. The economic activities have accelerated in the current century, the economic opportunities have been explored, and wealth proportion has expanded instead of getting more concentrated. The ABN AMRO therefore adopted a policy of variance, aimed at adaptability towards economic progression. The economic expansion and rapid circulation of wealth intensified the activities of the banking sector, and for the procurement of its share, the ABN AMRO broadened the horizon of its banking facilities.
             The requirements and the expectations of the consumers revolutionized, and for this purpose the banking sector was compelled to adopt and introduce set of revised and modified scheme which primarily focused on lending services, the deposition activities although gained a massive momentum, but the contribution in this regard was mainly from the wealthy people, the lending services were sought by the industries, corporate world and the major porti...