Clearly stated and conveyed organizational goals do more than just let the general public know what the organization aims to achieve, but also can serve as a driving force for employees of the organization. Google's recent success in the hyper-competitive Internet search engine industry is based, in part, in their ability to utilize their corporate goals to drive daily actions geared towards achieving these goals, and has helped propel the company to success. To fully understand how Google's corporate values and goals concerning employees, their customers, and the Internet motivate their employees, this paper analyzes the company's stated goals and how they relate to the Employee Satisfaction Model and motivational theories.
             Google's Corporate Values and Goals and How they Motivate Their Employees
             Clearly stated and conveyed organizational goals do more than just let the general public know what the organization aims to achieve, but also can serve as a driving force for employees of the organization. Google's recent success in the hyper-competitive Internet search engine industry is based, in part, in their ability to utilize their corporate goals to drive daily actions geared towards achieving these goals, and has helped propel the company to success. To fully understand how Google's corporate values and goals concerning employees, their customers, and the Internet motivate their employees, this paper analyzes the company's stated goals and how they relate to the Employee Satisfaction Model and motivational theories.
             Google's stated goal is: "to organize the world's information and make it universally accessible and useful" ("Company overview", 2007). This energizing goal serves to inspire Google employees by reminding them why they work their in the first place. It's not about the stock options, or multiple free restaurants on campus, or even the fact that they can have their laundry washed whi...