It is many times assumed that change is inevitable at the level of any product, this being one of the basic guarantees given by the marketing specialists for it's surviving on the market. Webster defines seven reasons for the change that occurs for a product: the need for difference, when the change is minor, the wish to give a completely different form or appearance, when the change is major, because a change had already occurred and there is need for another one, in order to shape the characteristics of another change, because there is need of adopting another strategy, because it is requested an adjustment of the primary strategy or, last but not least, because it is requested to keep a certain product up to date and adopt it to the continually changing market requests1.
             Having these in mind, the first step that should be undertaken within the process of announcing the public about a change in a product is usually represented by submitting the change. At this stage data is gathered in order to fulfill a proper analysis of the impact the change would have on the public opinion. Therefore, the process o submitting is fulfilled at the level of the company which produces the product, its personnel having the task to analyze the market, the benefits and the possible disadvantages of the product update. Moreover, they would have to develop a business plan that would include all these information, in addition to a proper description of the product and the justification for the decision to upgrade it.
             The second step in creating a strategy for announcing the public about the change in a product consists of the general evaluation of the change. Thus, this stage occurs with a proper explication for the need of change, continuing with outlining the expected effects – which convey that the program must accomplish to be considered successful- , then with a description of the program activities – including steps, strategies,...