1. Diversity has become a matter of great importance for nowadays companies that activate in a global environment. Diversity as a strategic choice gains more ground in the detriment of traditional strategic choices, given the complex diversity of workforce, on the one hand, and of the target markets, on the other hand. However, the implementation of diversity as key strategic choice has its advantages and its disadvantages also.
             Even so, the orientation towards supporting a diverse workplace tends to attract more positive effects rather than negative ones. It is my opinion that diversity brings positive effects on a long term, while the negative aspects involved by orienting towards diversity are of short term only, and they can be counteracted in time, with suitable measures that need to be taken.
             The most important advantage provided by the diversity of the workforce resides in the fact that this strategy enhances competitive advantage. The reason for this is the fact that the most important resource that any company has is represented by its human resource. Therefore, many companies adopt a very healthy position that reflects the fact that these companies are aware that their competitive strength is provided by the value created through people (HRM, 2003).
             Another importance advantage of promoting diversity among the workforce employed by a company is the positive effect it has on the company's customers. These customers represent diverse demographic categories. If this diversity of customers is reflected in the workforce's diversity, clients will feel more comfortable with the company and the services it provides. Customers will also feel that their importance is well recognized by the company if a great deal of attention is paid to such issues regarding diversity.
             In addition to this, promoting workforce diversity produces a series of other positive effects that are more quantifiable on economic terms. These p...