The study focuses specifically on measuring the quality price, quickness, an efficiency of the services used. These services were made up of large and well known companies offering electronic document delivery, and included such big names as BLDSC, ProQuest Direct, SearchBank, EiText, and British Library Inside. These companies offer consumer published scholarly articles, books, and other forms of printed academic and market research material for a certain price based per work. After initial purchase, the consumer would then have their document delivered via the internet. This particular study weighed out the different qualities desired by each consumer, reliability, quickness, and price. Therefore, the researchers found different results based on which quality is more desired by each individual consumer, making this study incredibly well rounded and informative to a wide variety of potential consumers based on the breadth of information over several fields that it presents.
             This study presents unique variables due to researchers not actually changing any method in the service to get the research results. Therefore, the independent and dependent variables are much more hidden and implicit than many other research studies where the variables are controlled and changed to produce a desired affect. This study, being a market research study, does not function in that same manner, leaving unique variables to fill up the context of the study. The independent variable in any research represents the data which is not dependent on any of the researchers' specifications, (Britannica Online Encyclopedia, 2008). Here, it is the actual service offered. The independent variables in this particular research are the actual documents which were ordered and evaluated by the researchers. The qualities of these documents never change, regardless of what type of client orders them and for what reasons. These unchanging variables in t...