Industrial plastics manufacturing is a trade which has gained increasing ground as a launch-pad for participation in the globalization of production and resource exchange. U.S. based, plastic injection company, Riordan Manufacturing is a suitable example. Characterized as a leading firm in its field, and already boasting locations that while not numerous, are at least in settings that are quite distinct from one another, Riordan's production and contracting operations have already been subjected to cultural adaptations. However, in our consideration of its potential investment in a huge but somewhat under-developed economy such as Russia's, cultural considerations must be heavily influenced by practical, legal and ethical imperatives. Indeed, the challenging atmosphere which a foreign company may face in this emergent but still troubled economy suggests that the success of an operation may well be dependent upon the capacity of an organization to remain steadfast in a consistent and reliable value system. Therefore, as Riordan Manufacturing has proceeded with its plans to market in Russia, and to undertake the necessary operational and facilities-based steps required by this process, it will has been necessary to adhere to a distinct set of conditions including; the provision of a product conforming to an accountably high standard of quality; the retention of legitimate accounting, the honoring of contracts and the general conformity to fair business practices; and the adherence to high standards of consistency in operational practices across international borders.
             In a condition not specific to the cultural qualities of the new venue, Riordan is succeeding in this challenging market by abiding a stringent code of production quality assurance. In fledgling retail markets, where standards may tend to be laxer with regard to the performance of products, it is still of crucial importance that Riordan define itself accor...