The idea of this business plan is to identify the internal and external forces that are likely to impact the development of a grocery shopping business, including elements of the macro and micro environment and internal weaknesses and strengths of such a business. At the same time, we aim to provide a consistent strategic and tactic plan in what the 4Ps of management are concerned (product, price, place, promotion) and to analyze the market in terms of potential customers and the capacity of the market, as well as any possible competitors.
             The process of the service we will be providing is relatively simple and includes purchasing, on behalf of our clients, products and goods in the form of groceries, from local supermarkets. Some of the advantages of such a business is the low starting costs and relative constantly low effort throughout the development of the business. At the same time, as we diversify, we need to identify new means of expanding not only the portfolio of clients, but the portfolio of services we provide for them.
             In order to determine the potential customers, we have to identify those demographic, economical and psychological factors and variables that will limit the category of consumers likely to use our services. First of all, we have the elderly, who will most likely prefer, especially those who are very old, to have their grocery shopping done for them, simply because they no longer have the necessary physical strength to do this themselves.
             On the other hand, after our service is launched and we try it out with elderly customers, an important category of individuals is also represented by very busy middle class customers who spend a lot of time at the office and who would prefer to find their grocery shopping already completed by the time they get back from work. These two distinct categories can represent the first targeted ones, later to be extended to include students and others. The most impo...