The chicken finger business has boomed in the past decade. Many franchises have started to pop up in many major cities. Chicken fingers are among many classic American foods that date no further than the 1980's where McDonalds started it all with their "Chicken Selects." Since then, franchises and food companies have emerged with the sole task of making chicken tenders. Three chicken based franchises are on the top of the charts while also being on the top of peoples minds when they think of chicken fingers. Raising Cane's, Chick-fil-A, and Otter's Chicken are among the top leading chicken finger franchises in America. All three franchises are in the same field of cooking and competition, which makes these, the most popular chicken fingers around.
             Todd Graves opened a brand named Raising Cane's in 1996 in Baton Rouge, Louisiana on a straightforward pitch, which were chicken fingers. Cane's now has 80 locations in 13 states. Cane's goal is simple and unique while stating they only have "ONE LOVE" which is their quality chicken finger meals. Their concept is to serve a exceptionally high quality product that is served quickly and conveniently. Having a limited menu allows Cane's to maintain a level of "quality that is unmatched in the industry." Some of the positives of Cane's can also be seen as some of the negatives to others. For example their simple menu can be seen as a great idea but also a hinder to expanding the brand. Some critics say it's a simple chicken tender with fries but the "Secret Recipe Cane's Sauce" is what makes the whole meal. Many costumers like Cane's not only because of their chicken but also their signature homemade lemonade and Texas toast. The target audience is a man or woman around 17 to 34 years old, college students or chicken finger fanatics. Some of the benefits of Cane's are their service and how w...