"Driving safe is the best thing you'll ever do, because if you don't, it's the last thing you'll ever do!" How do you feel about that statement? Who do you think wrote it, and why? Who is it directed towards? Why didn't they just say, "If you don't drive safe, you'll die?" All these questions can be answered by a concept called Rhetorical Situation. A Rhetorical Situation used for persuasion is comprised of four major components: Rhetor, Audience, Constraints, and Exigence. Today, I'm going to analyze the rhetorical situations of three different advertisements and explain how to effectively write different RACEs.
             The rhetor is the person(s) doing the communicating whether it is the speaker, author, planner, or whomever plays a part in the actual discourse. Audience is the target the persuasive text, or in this case, the advertisement, is directed towards. This can be a large body of people watching a play, or a specific age group to which a commercial attempts to appeal. It's comprised of not only those who view the ad, but also those to whom the ad is geared. Constraints are the guidelines and restrictions that limit and push the communication. It can be something as simple as a time limit or a specific audience. Exigence is the most important, in my opinion. It is the reason the discourse was created, why you said what you said. In essence, it's the purpose and reason of any communication. The exigence of this specific booklet is to compare and contrast three separate advertisements. I'm going to explore the appeals and effectiveness of each piece of discourse and show you how one may work with one audience but would otherwise be ineffective against another.
             Not all of you are driving yet, but, of course, you all know that driving safe is very important, and some of you may even be getting your licenses soon. Each ad you are about to see conveys t...