Should Student Athletes be paid? Yes student athletes should be paid. According to USA Today, the NCAA averages more than half a billion dollars a year in revenue, from TV rights to its men's basketball tournament. This amount doesn't include payout from the college football bowl games, which contribute $184 million to the conferences each year (Whiteside). This is an enormous amount of money earned, as a direct result of student athlete's performances. It seems that savvy businessmen and women are exploiting these athletes. Shouldn't they be equally compensated? Endorsers of the teams are making a killing off these young athletes. They invade the colleges and universities to offer team's shoes, uniforms, socks, headbands, basketballs, footballs, and every piece of equipment imaginable. But all this equipment is needed to play the sport so they should act as if it is a gift or an extra prop that is not needed. Of course they don't charge the teams for these items, because they know they will receive a hundred times as much in advertising sales. These athletes display these popular symbols on TV across the world. Endorsers count on TV viewers to buy their products. Once subliminal advertising sets in, these companies make millions if not billions from minimum expense advertisement. So in reality these athletes are paying theses endorsers ten time what they receive in scholarship money.
             Television stations are one of the beneficiaries that fly under the radar. If they are charged half a billion dollars a year from the NCAA, imagine how much they gross. The numbers quickly become insurmountable. Not all of the TV stations money is made off college football and basketball, in DU's case hockey, but it is a considerably large amount; athletes aren't compensated for any of it. In the Illinois Business Law Journal, Mark Murphy, Director of Athletics at Northwestern University, argues...