Debenhams is a leading department stores group in the UK. They provide a great range of products across clothing, lingerie, accessories, health and beauty and gifts. They have over 12 million square feet of space and nearly 27,500 employs in UK and abroad. Debenhams has total of 166 stores in the UK, Republic of Ireland and Denmark and in addition 60 international franchise stores in 23 countries around the world. The firm starts in 1813 with only one shop in London, nowadays Debenhams have great reputation among the customers in UK and abroad.
             In a favor of potential investor of Debenhams, I will analyse Debenhams 2009 Annual Report. The financial performance provides essential and useful information which could be beneficial not only for the investor, but it could be valuable and for other groups of stakeholders. The information is important for shareholders, because they can calculate the share price and to get impression for entire operation of the company. Suppliers should know that the company can pay their liabilities. Employees can check whether their payments and work are being ensured by the company. Competitors can observe performance to see what Debenhams planning for the future. This information could be useful also for Customers, Investors and other Interest groups.
             The most significant key aspects in Debenhams Annual Report are:
             • The first key aspect is to reduce the CO2 emissions. As a comparison with 2007 Annual Report the value of carbon footprint has total decrease with 3.0 % on a scope-for-scope basis. That is because of lower electricity usage in stores and working with DHL (transportation firm). And the purchase of electricity on green tariffs make total net emissions reducing by 53 % in year 2009 from 2008 levels.
             • The second key aspect is to expend their net from stores and to create new jobs, because of growing unemployment in 2009. The employees in Debenhams has increased ...