Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Lamb/Hair/McDaniel 3). Marketing is vital to the success of a business because it extremely stresses customer satisfaction. For this assignment, I will conduct an analysis of the marketing environment and marketing activities of Complete Nutrition. To conduct this analysis, I will do several things. I will incorporate the principles and concepts discussed in our class to Complete Nutrition's mission, and I will apply these concepts to their marketing strategy.
             To get a better understanding and real life experience of Complete Nutrition's business structure, I had the privilege to communicate with Tom Speer. Tom is a store manager at Complete Nutrition here in Bloomington, IL, located just off of Veterans Parkway. He currently manages roughly 15 employees and has been store manager since May of 2011. Tom's educational background includes a Bachelor's degree from Illinois State University and he was a member of the Redbird football team for 4 years. It was great talking to Tom about his business because many of his duties include marketing tactics. After much research and observation, I was able to analyze this company and apply what I learned in this class to a real world organization.
             II. Description and Overview of the Organization
             Complete Nutrition defines its business as an upscale nutritional supplement retail store. According to their website, Complete Nutrition's mission is: help each customer look better, feel better and perform better every day. Complete Nutrition was founded in 2004 by Cory Wiedel. Complete Nutrition is now one of the fastest-growing franchises in the nation with over 120 franchises in over 30 states ("Complete Nutrition"). Their stores try to eliminate the clutter and high pressure sales env...