"Drive the Dream" opens with the real-life Mr. Sandman. He is carrying a glowing bag of dust into the bedroom of an unsuspecting couple who are asleep. After being sprinkled with the dust, the woman smiles and envisions herself riding on a white horse across a green meadow. Next, the "Sand Man" tip-toes to the other side of the bed, trips over a house shoe and spills his entire night's dust supply on the man. The man is launched into an extreme dream sequence starting with a spinning chromed out wheel, roaring guitars playing in the background and a super model waiving a flag, standing in the middle of a race track. The man smiles at her from behind the wheel of an unidentified Kia. With the final wave of the checkered flag, the man blasts around the track in a snow white Optima Limited with thousands of fans cheering him on from the stands.
             As the dreaming driver circles the track, he receives a nod of approval from a band. As he continues around the track a cowboy points at him with a smile, a lumberjack gives him a thumbs up and a kick-boxer smiles at him with approval. The super model and drummer from the band watch in disbelief as the husband makes a conscious decision to drive his car off of the race track and into his wife's dream. The man catches his wife as she falls from her horse. The man and his wife drive into the sunset in a snow white Kia Optima Limited. This commercial has a complex strategical way of appealing to both men and women. Although the main target audience of this commercial is married generation x men, the commercial was careful to include the men's wives as potential buyers of the Kia Optima.
             This high octane fantasy takes the viewer through three dreams to find the true meaning of the commercials' message. The first section of this commercial is used to distract women so as to give the advertiser a chance to draught in their main target audience, marri...