The way women are portrayed in the media is a little shameful and sometimes degrading. In most commercial ads they are portrayed as sex icons, some are even half naked. In video games they're roles range along the lines of street walkers, pimpettes (female pimps), and drug addicts. You hardly ever see a mother or solid girlfriend role; it's as if these types of female don't exist in the world today. Women exploitation is present all over the television screens, on print ads, and along the pages in magazines that are displayed on the racks of almost every store. Beyond all those visuals are hidden subliminal messages and ticks the media uses to sell their products.
             On the television screens of today you see a variety of different commercials, furthermore, perfume commercials have some sort of sexploitation in them; for a simple perfume ad, you not only see the fragrance bottle, but a beautiful woman walking around in a scantily clad lingerie set or even nude, maybe seducing a man or being hawked and gawked at by various different men. Clearly there is a secret message being presented- in order to get the attention of a man you must be wearing revealing clothing and smell enticing as well. Why does there have to be a secret subliminal message behind everything we see, or read? Why couldn't there just be a field of flowers and people in some of these perfume commercials? Of course, that would be too easy and boring for the eyes of the target audience, so they incorporate one of the most engaging and interesting figures of the world- Women. The saying "seeing things for what they really are" doesn't stand a chance any longer in this society because there is always something in between the lines, that we miss with our conscious mind, and is picked up by the subconscious brain.
             Imagine fifth-teen year old Brittany flipping through the magazine pages of Vogue, seeing those pretty blue eyes and high cheek bones of the slender, very beaut...