Nowadays, people have more and more choices for their pursuit of fashion. There are many different kinds of clothes shops to choose from, perhaps in shopping malls or by shopping online. People can develop their own styles by choosing clothing styles from all over the world. As well as the look, most people will usually consider the price, quality and style of these shops' clothes. One of the most fashion-friendly cities in the world is New York, which has many different kinds of fashion stores to support its top status. Among this array of incredible fashion shops, two of the most popular for girls are Forever 21 and Topshop. These two fashion shops both have very different histories, but there are noticeable similarities among the differences.
             Topshop and Forever 21 have very different brand stories. Topshop is a commercial phenomenon that classifies itself as "fast fashion". Topshop guides a high-street fashion style that originated in England. After rapidly expanding throughout England, it became a more and more popular global choice as it expanded throughout Europe, the Americas and into Asia. Topshop was established in London in 1964. At first, Topshop was a brand in the Peter Robinson department store chain. After only a year, the brand was given more space to sell its products. By 1974, Topshop opened its first standalone store apart from Peter Robinson. From that period until now, Topshop is a successful story in growing and following fashion trends.
             In a different way to Topshop, Forever 21 also has its own brand story. In 1984, Do Won and his wife Jin Sook Chang , the creators of Forever 21, opened a 900 square foot clothing shop in California (Do Won Chang, CEO of Forever 21). They called their first shop Fashion 21 and focused on a middle aged female customer base. This was the foundation for Forever 21's development. Five years later, this man and his wife opened their first fashion shop in California's Pan...