The main objective of this report is to gain more understanding on the importance of strategic management to organizations, to understand a range of strategic management models, to demonstrate analysis and evaluation of a range of strategic management models, to demonstrate an ability to apply and to tailor models of strategic management as appropriate and to complete a 20%-worth group assignment of Strategic Management subject. This report consists of three main parts which are Strategic analysis, Strategy formulation, evaluation and choice and Strategic implementation. All of them are stages of strategic management process. The first part, Strategy analysis, intends to provide the reader about analyzing business environments and looking at competitive advantage of the company. The second part provides what are the areas of strategies the company need to think about. At last, the second part talked about the importance of strategy implementation, controls, and sustaining the business of airline industry by staying competitive and improves growth strategies.
             In the present business world, airline industry put more efforts toward the growth by executing the best fit strategy. Strategy of an organization is the approach made by management to produce successful performance in the business. Good strategy came from the good strategic management process. Strategic management process refers as set of the managerial decision and actions that determine the performance of the organization in the long run (Chaneta, 2011). The purpose of this report is to analyze the strategic management process towards the airline industry as well as its importance to the organization. The report will explain further on the whole range of the strategic management process model which is divided into three stages: strategy analysis, strategy formulation and strategy implementation.
             Strategic management process as stated by American International University-...