A cogent summary (maximum: two pages) of exactly what your IMC plan involves. Among the items to include are:
• Budget breakdown (dollars and percentages) by each
• major IMC element and each medium
• Rationale for each major element and each medium
Fox Consulting Firm was founded in 2006 and works with local franchises and small businesses to develop integrated marketing communications. Our principal offices are located in Philadelphia, PA.
Krispy Kreme, Inc. is an international chain of doughnut stores that was founded by Vernon Rudolph in 1937. The Company provides the following products/services: Freshly baked assorted doughnuts, coffee, cold beverages, bagels, muffins, fruits and specialty doughnut cakes.
Presently, our [main product] is in the [pick one of: introductory, growth, maturity] stage. It competes primarily based on [competitive advantage]. Our future plans include developing [x, y, and z] in [year or timeframe].
We define our market as [define market. e.g. women's athletic apparel, kitchen appliances, small business software]. The total market size was approximately [$x] last [period available], and is expected to grow by [x%] by [year]. We currently hold [y%] of this market and believe we can capture [z%] of it by [year]. Some of our most notable customers include [examples of customers].
We compete directly with [x and y] and alternatives to our product include [u and v]. Our product is
unique/superior because of [x]. We have a competitive advantage because of our [speed to market,
established brand name, low cost producer status]. We [anticipate do not anticipate] new companies to enter this market.
The greatest risks associated with our business today are [x, y, and z]. We feel we can overcome these risks because of [m]. Our biggest recognized opportunities include [a, b, c]
The management team is led by Chief Executive Officer [Name of CEO] who [founded the company...