Consumer behavior is important to business for many reasons. In order for any company to prosper and find a target market certain elements must be researched in order to obtain a fully operational and successful strategy in order or to reach the consumer with an understanding of the product itself along with a history and understanding of the company's goals and intentions. Exotic Smokes Cigarette Company is looking to expand its consumer base and in order to do so we must study the appropriate methodologies in order to become better acquainted with the consumer. The success of this strategy will be based mostly on personal interaction with the consumer and the public.
             By studying the habits and formulating opinions and facts based off the information obtained, the target can then be narrowed down to a specific group of individuals that we want to desire the product. Attitudes and intentions are the key valuable elements that need to be taken into consideration. This is mainly due to the decision making process that the consumer has. These skills they have for how and why they choose one product over another are the key focal points that this proposal will address and explain.
             To target a specific market, we must look into all the elements that make the brand an icon in the development of their new line of flavored cigarettes. By gathering information based on interviews and surveys conduct, the necessary information will be collected in order to run proper tests and theories on how this strategy will unfold.
             It is imperative as marketers to target the correct potential market. There a many different consumer behavior concepts to study that will be used to target this market. Our company would first use qualitative research and quantitative research methods to identify the target group. With qualitative research, focus groups can be used. This would give marketers a deep understanding of what motivates people to smoke...